Our daily lives are enhanced and shaped by the products that surround us. Many consumer products are also expressions of personal identity—often driven by branding. Understanding who customers are, their desires, and their purchasing behavior is vital when designing a commercially successful consumer product.
Responding to fast-changing dynamics in consumer markets and categories requires ever faster product development cycles. ION’s approach to rapid innovation is boosted by targeted exploration and experimentation by our team of experienced designers and engineers who approach the challenge from multiple disciplines to quickly arrive at a design breakthrough.
For over two decades, ION has been developing innovative consumer products, that help our clients – from tech start-ups to international corporations – be competitive and stay relevant. Whether developing consumer electronics, IoT devices, personal care products, kitchen tools, pet products, or sports equipment, our quest has always been to enhance or transform everyday experiences with deliberate and meaningful products.