To complement their Nurser Drop-ins line of air-free feeding bottle liners, Playtex Baby asked ION to develop this multi-purpose, reusable silicone pods that allow pumping, storing, warming, and feeding without having to transfer the (precious) milk. Replacing up to 900 disposable breast milk storage bags per year, the zero-waste soft silicone pods contract as the baby feeds to promote air-free feeding and warm-up faster than regular baby bottles due to the thin walls. ION’s challenge was to keep the pod wall thin enough for easy collapsing during feeding, yet rigid enough so the Pod can stand on its own – upside-down and without leaking – for storage in the refrigerator.