Developed for MoMA in conjunction with M&Co, this unique silicone alarm clock features a jiggle switch actuated snooze alarm – the user simply jiggles the clock or taps the clock against the table to shut off the snooze alarm. The initial concept was to engineer the clock so it could withstand being thrown against a wall – hence the rubber– but after some testing, that feature proved too challenging for the electronics. Clock colors include medium grey, red, and yellow. And yes, the 4 and 5 are switched for be design.